Question: A reason why customer satisfaction is hard to maintain is because there are many touchpoints in the customer journey, each one an opportunity to delight
A reason why customer satisfaction is hard to maintain is because there are many "touchpoints" in the customer journey, each one an opportunity to delight or disappoint a customer. This nature of the customer journey is called:
Widechannel
Varichannel
Compound channel
Omnichannel
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