Question: A recent article in a US business publication reported the following: Iowa basketball star Caitlin Clark became the first collegiate athlete and the only woman
A recent article in a US business publication reported the following: Iowa basketball star Caitlin Clark became the first collegiate athlete and the only woman to sign an endorsement deal with State Farm Insurance...Previously the insurance giant has enlisted NFL stars like Rodgers, Mahomes, and Kelce, as well as the NBA's Paul to endorse its line of services. Based only on this information, which learning theory is influencing State Farms marketing actions?
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