A recent study conducted by e $1.$f$.$ Cosmetics Company showed that heavy users of e l$.$f$.$ products comprise a small percentage of the market. The study indicated that less than $7$ percent of all shoppers buy nearly $71$ percent of elf's products in the United States. This data is based on segmentation.

a$)$ geographic segmentation

b$)$ lifestyle segmentation

c$)$ behavioral segmentation

d$)$ demographic segmentation

e$)$ psychographic segmentation