A recently signed contract calls for pro golfer Rory Mcllroy to endorse Callaway golf products in an effort to sell more golf clubs, balls and shoes bearing the Callaway brand. This initiative falls into which category of the sports marketing environment matrix?

product$-$based

alignment$-$based

sports$-$based

theme$-$based

$q,$ is the owner of the Cleveland Cavs.

Mark Cuban

Charlie Batch

Phil Knight

Dan Gilbert