Question: A recruiter for Big Box stores has collected data summarizing the amount of money the company spent on print, web, and TV advertising in Texas
A recruiter for Big Box stores has collected data summarizing the amount of money the company spent on print, web, and TV advertising in Texas over the past months and the resulting number of applications received from job applicants during the same months. The recruiter would like to build a regression model to predict the number of applications the company should expect based on a given advertising mix.
a If the recruiter wanted to build a regression model using only one independent variable X X or X to predict the number of applications received, what variable should be used and why? Use the Excel Regression Data Analysis tool.
b Suppose the recruiter chooses to use the regression function with all independent variables X X and X What is the estimated regression function and Rsquare? Use the Excel Regression Data Analysis tool.
c Suppose the recruiter wants to spend $ on print, $ on web, and $ on TV ads. What is the predicted number of applications? Use the Excel Trend function.
$ Print X $ Web X $ TV X Applications
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