A regional sporting goods chain purchased high-end golf simulators to install in each of its three stores, and management is considering the use of several trade promotional strategies to pay for them, including a title sponsorship or a grand opening event.

Explain the difference between these trade promotions. What should be considered to ensure these promotions are effective for the company to use? What other trade promotions might be considered?

Answer rating: 100% (QA)

Title Sponsorship Title sponsorship is a marketing tactic in which a business is the primary sponsor of an occasion such as a golf outing or sports league and prominently displays its brand name or em... View the full answer