A REPRESENTS A LONG-TERM PARTNERSHIP BETWEEN TWO OR MORE COMPANIES ESTABLISHED TO HELP EACH FIRM BUILD COMPETITIVE MARKET ADVANTAGES, WITHOUT SHARING THE COST OF RISK O a. GLOBAL FRANCHISE O b. MULTINATIONAL COOPERATIVE OC. STRATEGIC ALLIANCE O d. SHARED VENTURE NIKE ITS PRODUCTS IN FOREIGN COUNTRIES, WHERE LABOR IS CHEAP AND PRODUCTION SITES ARE OWNED BY OTHER COMPANIES. THIS STRATEGY ALLOWS NIKE TO EXPERIMENT IN NEW MARKETS WITHOUT INCURRING LARGE START-UP COSTS INVOLVED WITH BUILDING THEIR OWN PRODUCTION FACILITIES. O a. PAYS GOVERNMENTS TO MARKET O b. CONTRACT MANUFACTURING OC. GLOBALLY LICENSES O d. CONTRACT FRANCHISES