A research tool used to collect primary data from groups of people.

telemarketing

survey

newsletter

census reporting

Four-part indirect strategy (Attention, Interest, Desire, Action) for overcoming resistance and crafting successful persuasive messages is the AIDA Strategy

True

False

In a sales message the presentation of product features showing how the audience can use them to their advantage.

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False

True

In a sales message the presentation of product features showing how the audience can use them to their advantage.

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value statement

benefit

value proposition

offer statement

A way to build the audiences interest by showing the reader how the request will benefit him or her directly, such as a gift or a tax write-off.

direct approach

benefits

direct value

direct benefit