Question: A researcher performed a correlation analysis between customer age and number of units bought in the past 6 months. She got the following result. Age
A researcher performed a correlation analysis between customer age and number of units bought in the past 6 months. She got the following result.
|
| Age | Units Bought |
| Age | 1.000 | -0.286 p=0.3730 |
| Units Bought | -0.286 p=0.3730 | 1.000 |
i) (2 points) Is this correlation statistically significant at the 90% level (Yes or No)?
ii) (4 points) She reports to the marketing manager for the product that her test indicates there is definitely no relationship between age and purchase volume. Do you agree? Did she read and interpret these results correctly? Briefly explain why or why not
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