A resource/capability bundle O concerns all the different types of resources and capabilities a company uses in performing the primary activities in its value chain that create customer value. is a particular type of resource that has multiple pieces or parts. is a group of resources of the same type--like different types of physical resources or different types of organizational resources or different types of financial resources. O is a group of resources and/or capabilities that, when linked and integrated into a functioning whole, has greater competitive value than the summed value of the individual resource components--in other words, combining individual resources and capabilities into an integrated bundle produces a 1 + 1 = 3 gain in competitive power (as opposed to only a 1 + 1 = 2 gain when the same resources and capabilities are unbundled). O refers to a group of value chain activities that are competitively important and performed within the same work group