A Response post to your peer, Rachelle.

Select two forms of traditional marketing channels from the following: TV$,$ radio, print, and outdoor. What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail. Baby boomers, Generation X$,$ Millennials,Generation Z$.$

Based on your selection, describe one creative or innovative form of traditional marketing you have personally encountered. How did this creative or innovative approach influence your purchasing decision?Share two "top" ideas to be considered for marketing the brand connected to Milestone Two in Module Six and explain your rationale. Include one idea each for the following areas: consumer research and SEO.

My views:

Traditional marketing channels have long been the backbone of advertising strategies, providing a reliable means to reach diverse audiences. However, infusing creativity and innovation into these channels can significantly enhance their effectiveness and appeal. This post explores the appeal of traditional marketing channels such as TV and print media to different generational cohorts and highlights innovative approaches within these channels.TV remains a powerful medium for Baby Boomers and Generation X due to its familiarity and the immersive experience it offers. According to Nielsen's Total Audience Report, Baby Boomers and Gen Xers spend more time watching TV than younger generations, making it an effective channel for reaching them $($Nielsen$,2020).$ While Millennials and Generation Z consume less traditional TV$,$ they are still engaged through streaming services and live events. Creative TV ads that integrate with social media or offer interactive elements can capture their attention $($Smith$,2021).$ Print Media for Baby Boomers and Generation X$,$ such as newspapers and magazines, appeal to these generations due to their trust in established publications and the tactile experience of reading. Print ads in niche magazines can effectively target specific interests $($Pew Research Center, $2019).$ Millennials and Generation Z$,$ although less engaged with traditional print, these groups appreciate high$-$quality, visually appealing print materials. Creative print campaigns that incorporate QR codes or augmented reality can bridge the gap between print and digital, enhancing One innovative traditional marketing approach I encountered was a print ad campaign by IKEA that used augmented reality $($AR$).$ The ad featured a QR code that, when scanned, allowed users to visualize how furniture would look in their homes using AR$.$ This creative approach influenced my purchasing decision by providing a practical, interactive experience that helped me envision the product in my space, ultimately leading to a purchase. The two top ideas for marketing the brand connected to Milestone Two include a Consumer Research Initiative and a strategic SEO $($Search Engine Optimization$)$ approach. Conducting in$-$depth consumer research through surveys and focus groups can provide valuable insights into customer preferences and behaviors. This data can inform targeted marketing strategies that resonate with the audience's needs and desires. For example, understanding the preferred media consumption habits of the target demographic can guide the allocation of marketing resources across channels $($Kotler & Keller, $2016).$ In SEO strategies, optimizing content for search engines is crucial for enhancing online visibility. One idea is to create a blog series that addresses common customer questions and industry trends, incorporating relevant keywords. This approach not only improves SEO but also positions the brand as an authority in its field, attracting organic traffic and fostering customer trust $($Fishkin$,2018).$

My peer's post, Rachelle:

According to my peer, Rachelle, she stated that she chose print and outdoor as her marketing channels simply because they were the ones she was most curious about. My peer stated that with no research whatsoever, her gut reaction was that baby boomers will gravitate and trust print advertising as it is what they grew up with as trusted news sources from the heyday of newspapers. Gen X would probably absorb this kind of advertising in the way that she thinks. She, a millennial, tend to absorb TV and radio advertisement $($which is to say fully subliminally because she does not give this her full attention anymore$)$ and Gen Z could not care less about it$.$ As for outdoor, overall, she thinks that would affect all $4$ generations similarly as the outdoors is now a novel experience and the things surrounding us are a part of it$.$ Think of the all the bright lights in Tokyo or Times Square and advertisements everywhere they add to the experience of a big city.my peer stated that she has made something up based on fully anecdotal evidence, an article by Moeller Printing actually laid out the power of print advertising summing up: Generation X has a whopping $68\%$ of their population that has redeemed offers by print marketing received in the mail and are wont to be loyal to their favorite brands, Millennials actually have a $90\%$ preference of direct mail over email marketing $($which she can agree with after reading this statistic the mail feels more direct at this point over spam mail!$),$ and Gen Z is actually only showing a slight preference of print mail over digital at $10-30\%$ higher, respectively $(2021).$ Baby boomers were not included in this article, but in a surprising twist noted by Effertz, it was found that baby boomers actually spend little time engaging with direct mail and instead television, search, and email marketing are the most effective ways to reach them $(2024).$This made me concerned that my inclination toward outdoor advertising being the great equalizer would also be wrong. It turns out that baby boomers and Gen X feel similarly toward outdoor, or out$-$of$-$home $($OOH$),$ advertising with $34\%$ of Gen X and $23\%$ of baby boomers being affected by this type of advertising meanwhile Gen Z and Millennials come in at a nearly equal $54\%$ and $53\%,$ respectively $($Fernandes$,2024).$ Im not entirely surprised that Millennials and Gen Z would be more affected by outdoor advertising than previous generations since these are the generations that are going to be the most burnt out on digital advertising at this point. Again, the outdoors is now the new novelty to experience.My peer stated that in terms of creative marketing, she has seen before in print an advertisement for a tattoo apprenticeship that required the interested party to fill out an image in order to create the QR code that would lead to the application it was a great way to catch the attention of those who would be suited to this kind of pursuit while also making sure who ever was applying would more than likely be steady enough of hand to accurately color in the shapes as crisp and clean as a QR code would require. my peer stated that she thinks we can all agree that if youre getting a tattoo, you want your artist to have a steady hand. As for outdoor advertising, she loves running into guerrilla advertising because its a fun way to interact with your environment. she really loves the ones where sculptures are created to get attention, or an intersection is repainted in an interesting way.My peer stated that as for ideas for Milestone $2,$ since we dont know the park or the injury that occurred, the next best thing is to at least research the group of people that utilize the park the most. Guest demographics will clearly play a role in the best way to advertise the reopening and our knee$-$jerk reactions may not actually be the most effective way to reach the necessary audience, even if personal experience and intuition feels otherwise $($all of her mail sent to the baby boomers, wasted. she's sorry, trees.$).$ As for SEO, she stated that she's not sure yet the logistics that go into this kind of optimization but finding out what key words are currently connected to the park may be a good way to start. If popular terms are positive, lean in to them. If theyre negative, begin to do whatever possible to either combat lies or to accept responsibility for truths and share how were going to improve.

In response to your peer, Kassandra, address the following:

$1.$Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers' views? How are they the same?

$2.$ Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers' views?

$3.$ Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?

In your response post also address:

$-$Use proper citation methods for your discipline when referencing scholarly or popular sources.

$-$Demonstrate more depth and thought than saying

things like I agree or You are wrong"

$-$Provide relevant and meaningful response posts with clarifying explanation and detail

$-$Draw insightful conclusion that are thoroughly defended with evidence and examples

$-$Provide responses that are easily understood, clear, and concise using proper citation methods where applicable with no errors in citations

$-$Cite all definitions, numbers and outside material used to answer the questions.