1. A retail store decided to observe customers behavior using some hidden camera in the store. The store aims at tracking eyeball movements on a variety of products in multiple aisles to see how they come to a purchase decision. This type of experiment in a natural physical setting is called

   		Ethnographic research
   		Focus groups
   		Surveys
   		Quantitative research

2. A company was once known as a cotton swab brand, but overhauled its product line to reinvent itself as a high end bathroom products company. Which strategy did the company use to change customer perceptions of their brand?

   	a.	Repositioning
   	b.	Perceptual mapping
   	c.	Positioning
   	d.	Product differentiation