A S$.$W$.$O$.$T$.$ analysis

Multiple Choice

focuses on what a firm plans to do to "satisfy wishes of a target" customer.

identifies a firm's strengths, weaknesses, opportunities, and threats.

seeks to reduce the risk of competitive surprises by scanning the market for signals, warnings, omens, and tips.

summarizes a firm's strategy, wishes $($of its customers$),$ outlook, and tactics.

helps defend against potential competitors by developing a set of competitive safeguards, weapons, offensives, and tactics.