A sales plan lays out the objectives, high$-$level tactics, target audience, and potential obstacles. It is similar to a traditional business plan but focuses specifically on the proposed sales strategy. A business plan lays out the goals; a sales plan describes exactly how the team will meet those goals. Required sections for Sales Plan include:

$$ Sales Forecast

$$ Demand Management

$$ Ethics and Sustainability Issue

$$ Methods for Sales

$$ Operations Planning and Sales Strategy

$$ Customer Service and Return Management Plan