A sales representative explained a product to a customer and closed the sale.  Afterward, the rep realized that one of the product's performance attributes was considerably lower than he had said during the meeting.  Given the guidelines for effective selling discussed in class, the sales rep should:

 

-1  Contact the customer, explain the discrepancy, clarify the value of the product, and ask the customer to confirm that she would like to make the purchase.

-2 Take the commission check from the sale and quit the firm before the customer realizes the error and complains to the rep's manager.

-3 State the same incorrect information on future sales calls to maintain a consistent story.

 

-4 Say nothing to the customer and hope the customer forgets what the rep said during the meeting.