Question: A search engine uses a set of rules for computing the rank of a web page for a given query. This set of rules is

A search engine uses a set of rules for computing the rank of a web page for a given query.
This "set of rules" is popularly referred to as in search (engine) marketing.
search engine protocol
search engine algorithm
search engine factors
search engine policy
search engine spider
A search engine uses a set of rules for computing the

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