Question: a) Secondary data collection can be an arduous task for many international marketing researchers. i. Explain two (2) of these challenges indicating why they may

a) Secondary data collection can be an arduous task for many international marketing researchers.

i. Explain two (2) of these challenges indicating why they may occur.

ii. Explain one (1) method that can be effectively used by an international marketing researcher to validate secondary data. AN

b) Countries in the European Union are currently faced with numerous setbacks with economic integration. Analyze the situation and explain two (2) factors that may seem to be the militating factors against the efforts of total economic integration in that regional bloc. AN

c) Discuss how technological change can enable and accelerate globalization of markets and globalization of production in the current world of business. UN

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