A senior communications manager didnt feel as if his function was valued by the divisional president and his leadership team. Communications was often an afterthought for these senior leaders, and it had no role in moving the business forward. When it came time for the strategic planning meetings for the next fiscal year, the communications manager who was in charge of agenda creation for large, internal meetings devoted an equal amount of time to communications planning as he did to other areas of the business.

Q#1. Use the SMART Acronym to identify the goals which the senior communications manager can set for himself?

(3.5 Marks)

Q#2. Suggest the different types of electronic communication techniques that the senior communications manager can effectively use in the current scenario?

(4 Marks)

Q#3. Taking into account the above scenario, which leadership capabilities can be employed by the senior communication manager to implement the required change in the company?

(5Marks)