Question: A service is defined as an intangible; it has no physical feature that is visible to the eyes of the consumer. Is service a money-making

A service is defined as an intangible; it has no physical feature that is visible to the eyes of the consumer. Is service a money-making machine for the selling organization or do consumers truly benefit from the purchase of service?

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2. To understand that as a general rule it takes about 3 minutes before the other part(s) have made up a 90% impression of you.

3. To understand that the first impression means a lot, and it takes a lot of energy to change this first impression.

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