Question: A shoe store recommends shoe polish when a customer buys leather shoes and offers a premium version of the shoes. What strategies is the shoe

A shoe store recommends shoe polish when a customer buys leather shoes and offers a premium version of the shoes.
What strategies is the shoe store employing?
Segmentation and Diversification
Cross-selling and Up-selling
Product Development and Diversification
Positioning and Segmentation
A shoe store recommends shoe polish when a customer buys leather

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