Question: A shopper at a home improvement store was asked by a researcher to look at a newspaper ad for a new line of patio furniture.

A shopper at a home improvement store was asked by a researcher to look at a newspaper ad for a new line of patio
furniture. The researcher asked the shopper if the ad seemed credible. What method of pretesting was the
researcher using?
Multiple Choice
observational research
portfolio analysis
direct questioning
central location testing
A shopper at a home improvement store was asked by a

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