When you run a large organization, you are likely to have a large mumber of employees. The Singpore Airlines Group has more than 29.000 employoes. This large workfore comprises a diverse mix of people who bring a range of skills, attributes and personalities to the workplace. They are employed in the Group's home base in Singapore and in as muny a 80 diverse locations, all around the world Organizational systens In the most eflicient organizations, all employces should know and understand their sole and how it fits into the work of the organization as a wbole. They will also waet to do the best that they can, not only in the interests of the organication that employs them. but also in their own interest. With such a large and diverse group of amployees operating in widely differing working environments, giving cach of them a sense of belonging to a community with a common goal is a luge organizational undertaking. Modern organirations like the Singapore Airlines Grosp neod a structure that enables people to work and deal with one another in a coordinated and co-operative way as they work towards the goals of the business. An organization's hierarchy heips to distingaish between the levels of post is well as the layers of authority and responsibility attiched to each post. Dividing up an erganization A very snull basiness dies not really need a formal structure and is unlikely to have one. As it grows, however, some sort of formal structure will be required. As it grows even larger, its ability do construct a proper organizational structure may well detemine its fate Differentiation is the process by which certain activities or parts of an organization we gouped and then assigned to munagers and other staff. How this is done deperids upon a range of issues rclated to cach organization. Idcally, the chosen structure will: inclade every part of the organization relate cach part to every other part show where the athority and responsibility of different indiviculs and their departments lie mable everyone within the organization to assess their roles and status. There are five main methods of grouping different purts of an organvation. These are by: Function - Dividing the organization into broad sockors that reflect the spocialism or function of each sector. Product - Basing the structure arund products, with a different division for each type of prodact. Process - Creating a structure that mirnons the particular steps or phases of the prodaction process. Geographical area - Relating parts of an organization to the activities they provide for cach goographical region. Matrix - Setting up a mix of the above methods. Running a service business Airlines operate in a competitive environment. A key aa of competition for them is the quality of customer service. Customer service helps to distinguish onte airline from ancthcr, and to give one an advantage over the other. In onder ko provide the type of senvice that customes want; airlines need to be flesible. They must allow employees scope to make decisions that consider clanging circumstances in a varicty of cnvironments. It is mainly for this reasen that Singapore Airlines gives considerable autonoeny to each part of the organication. Use the course materials to support your discussion about The type of culture The business strategy In Singapore Airlines (400 words).