a six- to eight-page paper, select a challenge or issue from the list below that service organizations face today.

1. Technological advancements
2. Generational gaps
3. Economic condition
4. Political factors
5. Ethics and social responsibilities

After selecting an issue/challenge, include the following items in your paper:

1. Explain why the selected challenge/issue impacts service organizations. Justify your explanation using examples.
2. Assess how the challenge/issue impacts the 4 Ps of a service organization (product, place, price, and promotion).
3. Describe how consumer behavior may change as a result of this challenge/issue.
4. Explain the impacts on supply and demand considering the challenge/issue.
5. Provide recommendations to improve service quality and productivity as a result of this challenge/issue.

Be sure to use three to five scholarly sources, not including the textbook, as references when examining your challenge or issue. You must format your paper according to APA-style guidelines.