A small apparel store started by an aspiring designer needs to compete against larger, well$-$established multinational brands. What strategy will most help the store avoid competition from larger firms?

Multiple Choice

Set up multiple levels of management like the larger firms.

Target large market segments that the competitors serve.

Expand the scale of production to enjoy greater economies of scale.

Start to work with customers only when the products are ready for sale.

Focus on and target small market niches or product needs.