A small retail store calls its customers when it receives merchandise that they may be interested in, affords individual service to each customer, provides contact information for complaints and comments, and has a 100 percent satisfaction guarantee. Which objective is this business working hard to accomplish?

a. Achieving low employee forcover.

b. Satisfying the needs of its customers.

c. Making a profit.

d. Keeping up with the current technology.

e. Increasing the owner's wealth.