Question: . . . a social and managerial process through which individuals and groups obtain what they want or need by creating and exchanging value

"... a social and managerial process through which individuals and groups obtain what they want or need by
creating and exchanging value with others" is the text's definition of
The marketing concept
The management concept
Marketing Management
Marketing
None of the above
"... a social and managerial process through which individuals and groups

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