Question: A soft drink company has been working with the same trucking company for ten years. Recently, their relationship has become strained as their contract comes

A soft drink company has been working with the same trucking company for ten years. Recently, their
relationship has become strained as their contract comes up for renewal. The soft drink company wants to
renew the contract with similar terms, while the trucking company wants to renegotiate rates to take into
account rising gas prices. This is an example of
stock-out.
vertical integration.
outsourcing.
disintermediation.
channel conflict.
A soft drink company has been working with the same trucking

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