Question: A software - as - a - service ( SaaS ) company wants to showcase its new product to potential business clients. To effectively demonstrate

A software-as-a-service (SaaS) company wants to showcase its new product to potential business clients. To effectively demonstrate the products features and benefits, the company organizes a live webinar. During the session, they provide an in-depth product demo, answer questions in real-time, and send out audience surveys.
Why do B2B companies prefer using webinars as a promotional tactic?
They allow companies to avoid direct interactions with clients.
They replace all other forms of communication with potential clients.
They enable companies to demonstrate expertise and engage prospects in real time.
They are primarily used for entertainment rather than business purposes.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!