Question: A sport marketer wanting to segment a market based on their personality traits or lifestyle characteristics is an example of: state - of - mind

A sport marketer wanting to segment a market based on their personality traits or
lifestyle characteristics is an example of:
state-of-mind segmentation
product usage segmentation
state-of-being segmentation
product benefit segmentation
Question 52(1 point)
One of the benefits of segmenting a market is that a sport organization can
customize its marketing efforts to reach given segments.
True
False
A sport marketer wanting to segment a market based on their

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