A startup operating in a highly dynamic and interdependent market is developing its long-term strategy. The company's leadership is debating whether to invest in a one-time, in-depth analysis of its main competitor or to build a continuous process for gathering and analyzing intelligence. What is the most effective approach for the startup to gain a sustainable competitive advantage?Prioritize gathering intelligence on competitor assets and capabilities, as this organizational-level analysis is the most stable and reliable predictor of future actions.Focus exclusively on quantitative data and publicly available information to apply game theory, as subjective insights are often unreliable.Conduct an annual war game exercise to simulate competitor moves and develop a single, definitive strategic plan for the next year.Implement an ongoing competitor-insight loop that systematically gathers frontline intelligence, analyzes competitors' resources and decision-maker incentives, and learns from surprises.