(a) State three (3) requirements of a genuine dialogue. For each requirement, inspect Shoppee's success at deploying...
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(a) State three (3) requirements of a genuine dialogue. For each requirement, inspect Shoppee's success at deploying technology to engage with the customers. Do you think the company is effective or non-effective at utilising its customer data?
(b) Select two (2) forms of two-way addressable media used by Sgoppee. Examine how successfully the two media are used to sustain a learning relationship with the customer.
Related Book For
Financial Accounting A User Perspective
ISBN: 978-0470676608
6th Canadian Edition
Authors: Robert E Hoskin, Maureen R Fizzell, Donald C Cherry
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