Question: A strategy has been defined as a plan, choice or decision that guides a firm to greater profitability or success (Kourdi, 2009:3). With reference to

A strategy has been defined as a plan, choice or decision that guides a firm to greater profitability or success (Kourdi, 2009:3).

With reference to Zambia, give an example of the following strategies and explain how they enhance the success or profitability of a firm:

  1. Market development
  2. Strategic outsourcing
  3. Merger
  4. Diversification

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