A strategy is a function of a companys external environment and a companys internal environment. Midlands Pork Products Limited is Zambias leading company in the processing and sale of pork. However, the company has observed that the demand for pork has been declining in the last two years. Its marketing research unit has attributed the decline in the demand for pork to two factors: First, there is a growing segment of the population in the country that is converting to Islam, a faith that prohibits the consumption of pork. Second, many Zambians are, for health reasons, becoming increasingly wary of consuming pork because it is considered fattening.

Required: What is the companys external environment?

What is the companys internal environment?

Given the companys external and internal environments, recommend an appropriate strategy