Question: A study that is valid and reliable: a. measures what it is supposed to measure and produces almost identical results every time. b. is expensive

A study that is valid and reliable:

a. measures what it is supposed to measure and produces almost identical results every time.

b. is expensive to implement and complete.

c. measures subtle differences in the population being studied.

d. is difficult to produce without expert researchers.

e. is called a marketing research study.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

i. New Zealand Dairy farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to...

Q:

When referring to research techniques, we can talk about them in terms of their reliability and their validity. What is the difference between the two? Research is reliable when it can be used as a...

Q:

Which of the following is true about a study that is valid and reliable?It is called a marketing research study.It measures what it is supposed to measure and produces almost identical results in...

Q:

All of the following are steps in the marketing research process except for which of the following? a . Interpreting research findings b . Reporting research findings c . Designing the research...

Q:

1. Marketing research is best defined as a. the systematic design, collection, interpretation, and reporting of information to help marketers solve specific marketing problems or take advantage of...

Q:

Business Research MethodologyQuestion Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

Business Research Methodology- Question Bank 1 1. When the marketing department of an organization attempts to determine the amount of time the managers in this department spend at their computers in...

Q:

10. An experimenter has some degree of control over the: a. independent variable. b. correlative variable. c. history effect. d. All of the above, if the experiment is conducted properly. 11. If a...

Q:

Chapter 06 - Selecting Employees and Placing Them in Jobs Chapter Six: Selecting Employees and Placing Them in Jobs Human Resource Management 3rd edition by R.A. Noe, J.R. Hollenbeck, B. Gerhart, and...

Q:

please summarize per sub little thank you Tittle 2 quality control basics Subtitle 1: defining of quality Quality, such a loaded word, it's supposed to signity excellence, but really, it doesnt mean...

Q:

What advice would you offer an entrepreneur interested in launching a global business effort?

Q:

Consider a plane electromagnetic wave (in SI units) given by the expression Ex=0, Ey=2 os[2x104 (t-x/c) + /2], Ez = 0 (a) (b) What are the frequency, wavelength, direction of motion, amplitude,...

Q:

( CH 1 3 ) Thomas, a single taxpayer who has taxable income of $ 2 5 , 0 0 0 , sells land that is Sec. 1 2 3 1 property at a gain of $ 4 , 0 0 0 . This is the first time Thomas has ever sold a Sec. 1...

Q:

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...