A summary is provided for week $1\text{'}$s discussion. You are encouraged to read it before posting for this week's discussion.

For this week's discussion, please address the following questions:

$1)$ Should Rosewood Hotel and Resorts change its individual branding strategy to a corporate branding strategy? WHY?

$2)$ Pick one of the following two to comment on based on your answer to the first question:

If you support changing to corporate branding strategy, how would you address the concern regarding the brand's point of difference as corporate branding requires standardization and consistency?

If you are against the idea of changing to a corporate branding, what recommendations can you offer to improve the cross$-$property sales which seems to be the trigger of the decision?