Question: A supplier creates better information systems, and introduces barcoding, mixed pallets, and other methods of helping the consumer. The supplier is most likely to be

A supplier creates better information systems, and introduces barcoding, mixed pallets, and other methods of helping the consumer. The supplier is most likely to be differentiated on its innovativeness. As a marketer how would you manage bargaining power of suppliers? Is it worth to manage bargaining power of suppliers in all aspects? Explain with examples.

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