Question: A support statement should Question 4 options: provide information about the product or service to convince the target audience that the key benefit is true.

A support statement should
Question 4 options:
provide information about the product or service to convince the target audience that the key benefit is true.
be as succinct and single-minded as possible because it is the heart of the creative strategy.
contain a specific description of what the advertising is supposed to accomplish or what problem it is supposed to solve.
detail the advertising's tone or the long-term character of the brand.
outline the big idea as background information for the creative team.

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