Question: A SWOT analysis diagramusing the SWOT below and answer the questions as well. Strengths Growth in revenue Store network High liquidity position Weaknesses High dependence

A SWOT analysis diagramusing the SWOT below and answer the questions as well.

Strengths

  • Growth in revenue
  • Store network
  • High liquidity position

Weaknesses

  • High dependence on the US

OPPORTUNITIES

  • Expansion of store network
  • Positive outlook for e-retail industry in the US
  • Strategic partnerships/contracts

Threats

  • Foreign exchange rate fluctuations
  • Competitive industry
  • Increasing labor costs in the US

Questions

  1. An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage. Examples may include:
  2. Financial, physical, or human resources
  3. Access to natural resources, trademarks, patents, or copyrights
  4. Current processes (employee programs or software systems)
  5. An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage. Examples may include:
  6. Market trends (new products or technology advancements)
  7. Economic trends (local and/or global)
  8. Demographics
  9. Regulations (political, environmental, or economic)
  10. A conclusion with an evaluation of how the company has retained its competitive advantage

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