A tech and gadgets website published an article with the headline, Why you need to worry about your privacy. When readers clicked on the link. they were taken to an article that talked about the perils of identity theft and how easily consumers' identities can be stolen. The article then went on to feature a new subscription service that monitored users credit reports and financial accounts for signs of Identity theft At the bottom, in small print, it stated that this article was sponsored by the company. This is an example of a)Reinforcement advertising b)Native advertising c)Public service announcernent d)informative appeal e)Reminder advertising QUESTION 32 Melanie went to a spa to get a massage for her birthday. While she was waiting to be seen, she noticed several things that made her very upset about the spa. The waiting room was not clean with little bits of trash in the corners. Products for sale were piled haphazardly on shelves. The bathrooms had a lingering odor in the air of antiseptic and urine. She decided she would never come back to the spa again. From a services marketing perspective, the spa need to focus on which aspect of the 7 PS? a)Product b)Physical environment c)Productivity d)Pricing e)Profitability Angel's Maids is a home cleaning service. Customers regularly review the company with statements like, "Every single time I come home, I am amazed at how clean everything is. This company does a fantastic job EVERY time even though they have been with me for many years." Which service quality dimension is MOST reflected in this review? a)assurance b)tangibility c)reliability d)credibility e)empathy QUESTION 34 A local message therapy center sends out emails offering 15% discounts to past customers. The discounts are typically offered when there are several free appointment slots available in the coming weeks. The idea is to incentivize customers and get those appointments filled because an open appointment slot is wasted time that the firm cannot get back. This represents the _nature of services a)variable b)intangible Chinseparable d)immutable e)perishable