A tech start$-$up currently based in Cape Town is contemplating relocating to Johannesburg to be closer to its expanding customer base and access a larger talent pool. Cape Town offers a high quality of life for employees and access to venture capital, but high office rents and increasing competition are squeezing profit margins. Johannesburg, however, has a fast$-$growing tech industry, larger corporate clients, and a more centralized location, but also higher crime rates and higher living costs for employees. Question: Should the start$-$up relocate to Johannesburg for better market access and talent, or stay in Cape Town to maintain employee satisfaction and lower competition? How should the company balance employee retention, market proximity, and operational costs in making this decision?