Question: A technique that indicates visually how customers perceive a firm's products in relation to those of its competitors when more than just two potentially relevant

A technique that indicates visually how customers perceive a firm's products in relation to those of its competitors when more than just two potentially relevant attributes exist is known as:

perceptual mapping

conjoint mapping

conjoint analysis

perceptual analysis

empathetic design

A technique that indicates visually how customers perceive a firm's products

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