Question: (a) The product life cycle (PLC) is useful in developing marketing strategies of products. Discuss various stages of PLC. Explain how marketers of refrigerators and

(a) The product life cycle (PLC) is useful in

(a) The product life cycle (PLC) is useful in developing marketing strategies of products. Discuss various stages of PLC. Explain how marketers of refrigerators and deep freezers can apply the PLC model in developing appropriate marketing strategies. 15 Marks

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