Question: a) There are certain drivers of strategy implementation. evaluate each of these in detail linking them to an industry of your choice. (30 marks) (include

a) There are certain drivers of strategy implementation. evaluate each of these in detail linking them to an industry of your choice. (30 marks) (include references)

b) Using the airline industry, discuss with the aid of examples, the distinguishing characteristics of services affecting this industry. Identify the marketing challenges associated with these unique characteristics and suggest means of addressing these challenges. (include references)

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