Question: a) There are many entry modes for you to enter in the overseas markets. Discuss the logics for choosing contract manufacturing entry mode to enter

a) There are many entry modes for you to enter in the overseas markets. Discuss the logics for choosing contract manufacturing entry mode to enter in the overseas markets.

b) Henkel KGaA, Germany is a multinational company and it produces Fa soap. It (Henkel KGaA) has given permission to Green Planet Industries, LLC-UAE to produce and market the soap by using its brand name (Fa). It is example of an international market entry mode. What is the name of that entry mode? Put your logic in favor of your answer.

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