A - There are two COMPULSORY questions in this section. You must answer both Question 1 (30 marks- guidance 800 words total): 1- Global Pharmaceutical companies such as Pfizer and GlaxoSmithKline (GSK) have recently been accused of profiteering from the Covid crisis. Also, similar controversies surrounded these companies in the past due to the high costs of drugs during the AIDS epidemic in Southern Africa. The pharmaceutical industry claims that producing drugs requires many years of research and develop. To assist, governments provide 20-year patents to the industry to generate sales and profits. Some countries, like Australia, are demanding change. They argue that patent laws should be relaxed, allowing their local companies to produce cheaper generic alternatives. However, the pharmaceutical industry has made significant concessions including cutting the price of many of its drugs sold to governments. A solution might include the introduction of new legislation and price controls. Nevertheless, it is the unique structure of the industry and the patent system that is at the crux of the problem. In some cases, neither the patient who consumes the drugs, nor doctors who prescribe them are price sensitive because they do not pay for it. You were hired as a business manager by Australian Health Ministers' Advisory Council (AHMAC) to formulate a strategic plan for negotiating access to cheaper generic medicines for the government. 1) Analyse the operating environment using Porter's Five Forces Model (10 Marks) Which methods and techniques would you use to conduct your research to gather information for your strategic plan? (10 Analyse the operating environment using Porter's Five Forces Model (10 Marks) b) Which methods and techniques would you use to conduct your research to gather information for your strategic plan? ( c) Describe how you would use the four components of a feasibility analysis for assessing your plan. (10 Marks)