a$.$ Think about an experience when someone shared negative news with you in person or in writing. How was it presented? How was it delivered? How did it make you feel? After all this time, how do you still feel about it$?$

b$.$ Alternatively, recall an experience when you shared negative news with someone in person or in writing. How did you present it$?$ How did you deliver it$?$ How did you feel, and what was your perception of how it was received? How do you feel about it now? How do you perceive the recipient of the negative news may feel about it today?

c$.$ Research a company that has had a scandal, a major problem, or a crisis in the $24$months? Indicate the company and your perception of how the situation was handled.

d$.$ Describe the concept of crisis communication. How could the techniques, skills, and priorities of crisis communication have helped in the situation above?