A think-global, act-global strategic theme puts emphasis on O implementing mass-customization techniques that can address local preferences efficiently. O ensuring that value chain activities are defined by country-specific attributes to capitalize on economies of scale. O building a global brand name and aggressively pursuing opportunities to transfer ideas, products, and capabilities from one country to another. elevating resources and capabilities developed on a country-by-country basis so as to capitalize on a country's uniqueness. O executing a global domination strategy that focuses the company's resource strengths on entry strategies across all country boundaries