Question: A trademark does not in itself constitute a corporate image. As I understand the phrase, it is the total impression a company makes on the

A trademark does not in itself constitute a corporate image. As I understand the phrase, it is the total impression a company makes on the public through its products, its policies, its actions and its advertising effort. A trademark can serve as a reminder of a corporate image, if you have one.

Who said this?

What company is he or she associated with?

How did this opinion affect the use of this company's logo

?

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