A U$.$S$.$ sales manager is visiting a potential client in a Latin American country. The manager believes that, out of respect for the client's time, they should go straight to presenting and discussing the details of the business proposal. The

client finds this approach impersonal, distasteful, and rude since their first expectation would be to build mutual trust prior to discussing and closing the business agreement.

Which cultural conflict is the sales manager encountering?

Achievement versus ascription

Informal versus formal

Deal versus relationship

Expressive versus reserved