Question: A) Use CVP analysis to recommend whether the move to paper packaging is a good business decision. Discuss any relevant qualitative factors relevant to the

A) Use CVP analysis to recommend whether the move to paper packaging is a good business decision. Discuss any relevant qualitative factors relevant to the decision. Show all workings. (6 marks)

B) The CEO of Primark wants to use your analysis from Part A to decide whether all Primark clothing lines should shift to paper packaging. Outline two reasons why this analysis does not give sufficient information for the CEO to make this decision. A) Use CVP analysis to recommend whether the move to paper packaging

CostLabourCostMaterialsCostFixedOverheadCostsExpectedSalesVolumeSellingPricePlasticPackagi$7/unit$4unit$2.5million300,000$20/unitPaperPackaging$7unit$5.50/unit$2.3million$200,000

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